Macy’s

From Herald Square in NYC to small-town America, Macy’s understands the importance of catering to their customers’ lifestyles, shopping preferences, and tech savviness. They use digital signage as a means to connect shoppers to the brands they love.

Objective

Shopper
Experience

Relationship

6
Years

Locations

822

Experiences

900

Challenge

Deliver promotional and brand messages across the network. Create WOW guest experiences.

Strategy

Enhance the shopper experience through interactivity and personalization.

Results

Award-winning interactive applications. A stable communications network for Macy’s and their endemic brands.