From Herald Square in NYC to small-town America, Macy’s understands the importance of catering to their customers’ lifestyles, shopping preferences, and tech savviness. They use digital signage as a means to connect shoppers to the brands they love.
Objective
Shopper Experience
Relationship
6 Years
Locations
822
Experiences
900
Challenge
Deliver promotional and brand messages across the network. Create WOW guest experiences.
Strategy
Enhance the shopper experience through interactivity and personalization.
Results
Award-winning interactive applications. A stable communications network for Macy’s and their endemic brands.
![DualLogo-Lockup[2]](https://www.reflectsystems.com/hs-fs/hubfs/DualLogo-Lockup%5B2%5D.png?width=300&height=60&name=DualLogo-Lockup%5B2%5D.png)