From Herald Square in NYC to small-town America, Macy’s understands the importance of catering to their customers’ lifestyles, shopping preferences, and tech savviness. They use digital signage as a means to connect shoppers to the brands they love.
Objective
Shopper Experience
Relationship
6 Years
Locations
822
Experiences
900
Challenge
Deliver promotional and brand messages across the network. Create WOW guest experiences.
Strategy
Enhance the shopper experience through interactivity and personalization.
Results
Award-winning interactive applications. A stable communications network for Macy’s and their endemic brands.
