Marketing Specialist

Reflect Wants You as a Marketing Specialist.

Your Role

The Marketing Specialist’s role is to design, create, and deliver marketing programs to support expansion and growth of the company services and products. This role requires an in-depth knowledge of our products and market goals. Proficiency in analytics, event planning and management, digital marketing and content creation is required.

Your Responsibilities

  • Contributes to strategic marketing plan to meet goals and objectives of the company.
  • Increase brand awareness by creating relevant and engaging content around our products and services, distribute content through online channels.
  • Continually improve web presence through SEO, content creation and regular website updates. Monitor and improve effectiveness, traffic ranking and website marketing score; make suggestions for optimization.
  • Pulls and manages lists. Organizes and executes campaigns based on lists.
  • Interfaces with webmaster to ensure web site content is regularly updated.
  • Assist manager with all corporate events/tradeshows/speaking opportunities by ensuring projects are met before deadlines and shows are promoted via digital channels.
  • Develops clear understanding of event and/or program strategy and supports the development of detailed execution plan; coordinates with marketing communications manager and vendors to execute plan within time and budget constraints.
  • Attends conventions, conferences, and trade shows as needed; prepares post-event reports and analysis.
  • Send monthly marketing reports to manager for communication to executive team on marketing team performance.
  • Prepares and presents research project results to management and/or clients; makes recommendations based on analysis of information.
  • Stay abreast of industry topics/trends to make suggestions for needed content.
  • Create campaigns supporting new product and service announcements.
  • Oversees production of marketing materials; monitors for quality and corporate identity guidelines.
  • Monitors budgets on assigned products/services; prepares reports as needed. Helps to maintain the overall marketing budget.
  • Coordinates and manages market research and competitive analysis; utilizes knowledge and prepares reports as needed.
  • Develops, implements, and maintains procedures that enhance the efficiency of the marketing team.

Requirements

  • Bachelor’s degree (B.A.) or equivalent in related field.
  • Three to four years related experience.
  • Deep understanding of digital marketing and digital production.
  • Proven experience delivering effective and innovative digital campaigns supporting companies and new product launches.
  • Proven experience delivering a variety of digital assets including rich media online ads, microsites, and email campaigns.
  • Solid understanding of web metrics, digital analytics with ability to generate, analyze, and interpret data
  • Must be able to work under constant deadline pressure and manage multiple projects across multiple lines of business
  • Excellent written and oral communication skills.
  • Excellent presentation skills
  • Proficient in HubSpot (or a similar CRM platform), Salesforce, Google Analytics, and PowerPoint

Thank you for considering Reflect. We look forward to hearing from you!


About Reflect

Reflect is a Dallas-based agency that is making an impact in the out-of-home digital media market. We work with some of the biggest and best brands in business to bring digital experiences into the physical world. We enable our client brands to inform, entertain, and communicate to millions of people each month.

You will work with smart, fun and hard-working folks in our Dallas office. Corporate culture is important to us! We’ve worked hard to build a community that rewards honesty, responsibility, humility and a sense of humor.