At the heart of any out-of-home network is a purpose for it to exist, and content for it present. As digital out-of-home, also known as DOOH, networks have become more widespread, powerful, and capable, the tech behind driving and controlling them has evolved considerably. In this blog series, we will discuss keys to deploying an […]...
There has been a noticeable consumer push for better digital integration from retailers. As a result, smart brands have stopped ignoring the web and mobile devices and have embraced them. One of the fastest growing and most flexible hardware solutions to emerge from this trend is digital kiosks.
Lee Summers, CEO of Reflect, talks about the challenges and opportunities of being a CMS software and services company squarely focused on retail, when bricks and mortar stores are under siege from online.
At long last, it’s time to install that show-stopping video wall you’ve been planning. You want it to be bright, flexible, energy-efficient, and cutting-edge—something truly unique and exciting! But which kind of display should you use?
Due to its positive impact on experience, digital wayfinding is now pervasive across a number of verticals: travel, healthcare, recreation, education, and retail. For a business considering a wayfinding program, it can be a bit of a struggle deciding between place-based digital wayfinding signs (like physical kiosks), mobile wayfinding, or some combination of both.
We love our customers, so naturally we want them to love us in return. That’s why we invest in tools that make our customer interactions easy and memorable – not to mention different enough from the norm to intrigue them and bring them back for more.
Consumers have adopted Place-Based Digital. They now have a heightened awareness of digital experiences within physical locations. They realize the benefits digital offers to the overall customer engagement experience. Customer engagement will only happen if they believe there is value.
In your physical place – a store, a stadium, a venue of any type – consumers will find ways to engage in the digital realm with you – or without you. In-store digital experiences should enhance shopper behaviors and enable them to consume information when, where and how they prefer.
A great customer experience leads to Increased Retention, Lifetime Values, and Word of Mouth. The practice of going above and beyond for your customers, in hopes that meeting or exceeding their expectations will generate a positive impact on your business.
Here’s a stat to embrace: 94% of all retail sales take place IN the confines of a physical store. Sure, e-commerce is now an intricate part of buying behavior – it adds value through greater variety and convenience. However, physical stores are extremely relevant and aren’t going away anytime soon.