Blog

James Avery

James Avery Crafts Brand Experiences

James Avery Jewelry, a family owned company, offers finely crafted jewelry designs for men and women.  The company’s mission is to “celebrate life through the beauty of design”. Since 1954, James Avery has done just that, designing timeless jewelry pieces for special occasions and every day wear that have universal appeal and reflect the things […]...
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In-Store Offers

Deliver Action On Promotional Offers with In-Store Digital Media

Consumers are bombarded by promotional offers promising everything from deep discounts to loyalty points. But static promotional signage can easily blend with the competition’s, failing to grab customers’ attention and drive sales. Digital signage and interactive displays, on the other hand, are dynamic platforms for attracting eyeballs and influencing purchasing behavior. Digital promotional offers can […]...
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Empower Sales with Digital Media!

Not surprisingly, many sales associates feel outwitted by today’s savvy shoppers.  Recent research from Google spotlights this trend:     8 in 10 smartphone shoppers use mobile in-store to help with shopping, according to the April 2013 report, titled: Mobile In-Store Research: How in-store shoppers are using mobile devices.
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The Store’s Role in Digital Brand Media

Today’s brands are more focused than ever on adapting to consumer lifestyles and delivering a branded experience that resonates with their audience. The importance of well-executed brand media increasingly puts all brands, including retailers, in the content game. Marketing’s role in retail is shifting from advertising to brand storytelling. In the past, the driving force […]...
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Enhance Brand Image with Digital Media Solutions

For decades, retailers have relied on traditional out-of-store media such as print and television to reach potential customers and enhance brand image. But these days, retailers from grocery chains to electronics stores are shifting away from static advertising platforms to omnichannel programs — which include in-store digital media technology — to reach consumers in the store. […]...
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Educate Shoppers with In-Store Digital Media

Gone are the days when consumers relied solely on well-trained, highly knowledgeable store associates to learn more about a particular product. Today’s consumers are savvier than ever thanks to tools that allow them to comparison shop, download coupons and negotiate for discounts on-the-fly. In fact, analytics firm ForeSee Results reported that approximately 70% of consumers […]...
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Digital Media Grows Engagement at Dallas Arboretum!

Spotlight:  Rory Meyers Children’s Adventure Garden  The Dallas Arboretum is using digital engagement to educate children of all ages about nature and science.  The recently opened Rory Meyers Children’s Adventure Garden boasts an expansive eight acres of themed learning galleries and draws close to 1 million visitors annually. The Children’s Adventure Garden includes over 150 interactive […]...
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Levi’s Finds Perfect Fit with In-Store Digital

Levi’s has been innovating since 1873 when they created the world’s first blue jeans and they haven’t slowed down since. Drawing on the heritage, history and lifestyle branding of the company, Levi’s is connecting digitally with customers in the store to create dynamic, engaging experiences tailored to their brand. When tasked with redesigning the Levi’s […]...
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In-Store Digital Media for Customer Engagement

A recent article published on CMO.com, “15 Mind Blowing Stats About Retail”, presented some interesting and promising retail statistics. The findings reiterate the importance of the customer experience and provide further evidence Reflect is developing solutions retailers and brands can use in the real-world to easily and effectively manage in-store digital media for customer engagement. Of […]...
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Delivering On The Omnichannel Promise

5 Ways To Improve The Brand Image And The Bottom Line Customers continue to make the majority of their purchase decisions in brick-and-mortar stores. This presents a golden opportunity for retailers who take the necessary steps to improve the in-store experience. In fact, research firm Forrester revealed that among retailers, customer experience accounts for 47% […]...
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Reflect to Sponsor Digital Screenmedia Symposium in Chicago

Reflect will be a presenting sponsor at the upcoming 2013 Digital Screenmedia Symposium, September 5-6 at the Hyatt Regency O’Hare, Chicago. Types of screenmedia to be discussed: Digital menu boards Digital signage Mobile Self-service kiosks Tablets Topics to be addressed include: Screenmedia project success Choosing the right screen for the venue Interaction through touch, mobile, […]...
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2013 In View: Looking Ahead at the Digital Signage Year to Come

Recently, Digital Signage Today took a look at the year 2012 in review, and also a look ahead at what 2013 might bring to the digital signage/dynamic place-based/digital out-of-home industries. The end-of-year review/look ahead involoved a cross-section of digital signage thought leaders offering up their answers to one simple question: What do you see as […]...
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Richardson, Texas 75082
214.413.3200
info@reflectsystems.com

Q:

Why couldn’t the lifeguard save the hippie?

A:

Because he was too far out man.