Blog

Brand Management Made Easy

Consumer brands are capitalizing on recent shifts in shopper behavior, both online and with mobile devices and apps, and are using digital channels as outlets for reaching customers quickly and conveniently. But what about the real world environment of the store?  Today, the most progressive consumer brands are capitalizing on digital engagement technologies at retail […]...
Read more

DSE 2013 Wrap-Up!

We recently returned from the Digital Signage Expo in Las Vegas where we showcased the latest in Reflect’s digital signage and interactive applications. In case you missed us, during the show we highlighted our ViewPoint solutions, which harness the power of ReflectView and best in class hardware and partner offerings to deliver a strategic, scalable […]...
Read more
DSE_2013_kiosk

Don’t Miss Us at DSE 2013!

Las Vegas Convention Center – Feb 26-28 Reflect is gearing up for Digital Signage Expo 2013, which always proves to be a great opportunity to interact face-to-face with customers and prospects, and to learn more about latest industry trends.  If you are attending the show, make sure to find us! DSE Booth 1615 Stop by […]...
Read more
Reflect_DSE_ProductEmail

Reflect Returns from NRF Annual Convention and Expo

Reflect just got back from New York City where we had the chance to catch up with long-time clients and friends as well as the chance to make many new connections at the NRF Show!  If you missed us, or were unable to attend, we were showcasing our latest digital media solutions with our premier […]...
Read more

Digital Media Solutions in the Real World

Omni-channel retailing has changed the way consumer facing companies approach their customers, forcing them to extend their marketing and communications to multiple channels while maintaining a consistent brand and approach.  Creating this seamless consumer experience across all channels, mobile devices, internet, television, catalog and brick-and-mortar is vital.  Consumers today are digitally savvy, they want to […]...
Read more

Digital Connections in “The Real World”

Communicating with and engaging customers has always been a top priority for consumer-facing organizations, but today, with ever-increasing numbers of digital-savvy consumers, marketing and customer service have taken on new forms and digital strategies have become even more influential as a competitive differentiator, setting some companies apart from others.  Today, multi-channel strategies are increasingly focused […]...
Read more

ReflectView Overview Video

Did you know we have a channel on YouTube?  One of the latest videos we posted is a short form overview of our market leading digital signage software suite ReflectView.  Why do you need digital signage software?  Click Here to check it out!    ...
Read more

The Digital Moment of Truth – Mission Accomplished!

Creating effective content for digital signage displays presents unique challenges, as well as great opportunities for engagement, entertainment and motivation. As with any content creation, telling a story and creating a connection with the consumer require a thoughtful approach and a clear understanding of what works best for the medium. Let’s summarize what we learned […]...
Read more

Feeding The Beast: In Motion & Template Usage

Feeding the Beast: In Motion Create a shorthand language with icons to help guide the viewer with specific visual themes. Depending on the type of display purpose, these can fall into a number of categories. They can be seasonal, departmental, contextual or emotional. Animate icons in specific ways to enhance network continuity. Icons need to […]...
Read more

The Digital Moment of Truth – Feeding The Beast: Color Usage

Feeding the Beast – Color Usage   Identify the brand colors of the company, product, etc. Colors are usually designed to work well together and live in harmony within compositions. Use gradients to create a sense of space around products. Adding depth to the content will make the product/message pop from the background. The focus should […]...
Read more

Feeding the Beast: Text Usage

Text must be legible, and easy to read at a glance. Utilize the brand’s font guidelines to ensure continuity with other marketing materials. There will typically be only one or two fonts used on the screen. Vary the usage of the font to create visual texture in contrasting ways that are appealing and balanced. Combining […]...
Read more