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The Digital Moment of Truth – Feeding The Beast

Feeding the Beast: Content Specifics Setting the standards for acceptable deliverables will save a lot of headaches. Determine what formats, codecs and sizes are acceptable and whether the deliverables will be High Definition, Standard Definition, or both. While creating content, it is important to understand the aspect ratio, so the image or video does not […]...
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The Digital Moment of Truth – Feeding the Beast the Right Diet

One of the challenges for businesses undertaking digital signage projects is to produce content frequently and effectively. The term “feeding the beast” describes the need to keep content fresh, relevant, useful, interesting, compelling and inspiring. Content is what connects the consumer to the brand, not the technology or medium delivering the message. It is beneficial […]...
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Web measurement

The Digital Moment of Truth – Measure the Response

Without a call to action, it can be difficult to measure consumer engagement and overall effectiveness of digital signage content. If the goal is to increase sales, create call to action messaging which can be measured. The effectiveness of passive media content can be measured against objectives using data, reporting, and viewer tracking and analysis. […]...
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DSE 2012 Wrap-Up

We recently returned from Las Vegas where we pulled out all the stops at this year’s Digital Signage Expo to showcase the very latest in Reflect’s digital signage and interactive applications.  In case you missed us, during the show we highlighted our ViewPoint solutions, which harness the power of our latest software release, ReflectView 6, and best in […]...
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ReflectView Deployed for Largest Global Wholesale Supplies Distributor, Ferguson!

Reflect Systems announced today that they will begin deploying ReflectView for Ferguson, the largest global wholesale distributor of plumbing supplies and the second largest company in the waterworks industry. The ReflectView software suite will provide Ferguson control over the management, distribution and playback of HD media content. It also supports the integration and management of […]...
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See Us at DSE 2012 – On-Floor Workshop & Booth #945

Oh, No!  They FINALLY Approved that Digital Signage Project! Thursday, March 8, 2012 – 2:30pm – 3:00pm – Theater A If you are attending DSE this year, don’t miss Reflect’s EVP of Operations and CTO, Rick Mattock, at his on-floor workshop, Oh, No!  They FINALLY Approved that Digital Signage Project!  In this workshop attendees will learn […]...
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The Digital Moment of Truth – Create a Call to Action

Create a Call to Action Know your audience. Understanding the demographic of your audience will help better connect your message with the consumer. The best objective for demographics is to know certain classifications, such as age, sex, education, income, etc… Other research may be done on the actual consumers at a specific location to determine even […]...
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Environment graphic

The Digital Moment of Truth – Consider the Environment

Consider the Environment The physical environment of the venue can have a big impact on content design considerations. Knowing where the digital display will be located will help to keep the content looking seamless to the environment. An issue many companies have with digital signage is how it fits into their environmental design. As a […]...
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Interaction graphic

The Digital Moment of Truth – Define The Objective

Define the Objective Return on investment (ROI) is extremely important in digital signage deployments, but as a content designer, return on objective (ROO) is just as important, and may have a greater impact on the consumer experience. By delivering the best consumer experiences and brand messaging, you will leave an impression on each consumer, either […]...
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Assets graphic

The Digital Moment of Truth – Understand the Purpose

Understand the Purpose The most important element of a successful and useful digital signage implementation is the content. Content for digital signage is different than other mediums used for marketing and advertising. The digital signage medium is unique. It is not the same as television, websites or print promotions. The content that should be created […]...
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The Digital Moment of Truth – New Whitepaper Available!

Digital signage is increasingly used as a form of out-of-home advertising in which video content, advertisements and real-time messages are displayed on screens with a goal of delivering targeted messages to specific locations at specific times. The market has proven digital signage as more beneficial than static signage because content can be updated frequently, saving […]...
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