Due to its positive impact on experience, digital wayfinding is now pervasive across a number of verticals: travel, healthcare, recreation, education, and retail. For a business considering a wayfinding program, it can be a bit of a struggle deciding between place-based digital wayfinding signs (like physical kiosks), mobile wayfinding, or some combination of both.
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We love our customers, so naturally we want them to love us in return. That’s why we invest in tools that make our customer interactions easy and memorable – not to mention different enough from the norm to intrigue them and bring them back for more.
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Consumers have adopted Place-Based Digital. They now have a heightened awareness of digital experiences within physical locations. They realize the benefits digital offers to the overall customer engagement experience. Customer engagement will only happen if they believe there is value.
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In your physical place – a store, a stadium, a venue of any type – consumers will find ways to engage in the digital realm with you – or without you. In-store digital experiences should enhance shopper behaviors and enable them to consume information when, where and how they prefer.
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A great customer experience leads to Increased Retention, Lifetime Values, and Word of Mouth. The practice of going above and beyond for your customers, in hopes that meeting or exceeding their expectations will generate a positive impact on your business.
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Here’s a stat to embrace: 94% of all retail sales take place IN the confines of a physical store. Sure, e-commerce is now an intricate part of buying behavior – it adds value through greater variety and convenience. However, physical stores are extremely relevant and aren’t going away anytime soon.
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In pre-digital days, the marketing mix list was pretty short – TV, print, OOH, direct mail, etc. Then came the internet. And with it, digital engagement, and the ability for users to search and consume the exact content they preferred (who knew the world needed so many cat videos). Marketers opened their eyes to new […]...
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Digital engagement has dramatically shifted what consumers expect from brands. They expect to seamlessly access content when and how they want it. They expect content to be easy to find, simple to understand and formatted for full access on their device. They simply want it all.
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Digital engagement is how the world now communicates, transacts, learns and lives life. We’re wirelessly and effortlessly connected to our digital devices. Behaviors have shifted. Cutting-edge technologies, like digital signage solutions, are adopted faster and easier by consumers who have evolved. Have you?
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Converting consumers into loyal customers begins with knowing, and then exceeding, their expectations. Impress them and reap impressive results. Miss out on connecting with them, and miss out dearly.
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Nebraska Furniture Mart of Texas Company Profile: The new Nebraska Furniture Mart store location in Texas, which opened in the spring of 2015, is on a site that covers 90 acres. The store has 560,000 square feet of retail showroom, and a 1.3 million square foot distribution center. It is projected to host 8-10 million visitors […]...
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We are proud to announce that Reflect was just named 2015 Installer of the Year, winning the International DOOHDAH Award for Overall Achievement for our deployment at Cedar Fair!
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Your customers see brand messages all the time and all over the place. In print. On broadcast. And now, more than ever, they’ve become digital consumers. Digital done right delivers brand benefits, in-depth information, and previously unimaginable interactivity. Talk with Reflect and bring your digital strategy to life. Where Can You See Us? DSE Booth […]...
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The world of retailing just keeps getting more exciting as the landscape continues to radically shift and morph with new business models and approaches in the age of the Connected Customer. Traditional retailers have been honing their digital chops with omnichannel strategies. But we’re also seeing other brands that are not traditional retailers now expanding […]...
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Cedar Fair Entertainment Company, one of the largest amusement-resort operators in the world, is using digital engagement to thrill park goers and improve overall guest experiences. Operating 11 amusement parks, three outdoor water parks, one indoor water park, and five hotels, Cedar Fair continuously strives to provide guests with an unmatched experience. In fact, Cedar […]...
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Local Non-Profit Organization Helping Children with Developmental Differences Reflect is committed to giving back to the community. We recently had the opportunity to volunteer at The Warren Center’s Spring Fling. Reflect was on hand in both locations, Richardson and Garland, to help the kids with various arts and crafts. The Spring Fling Family Fun Day […]...
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Are you attending the Digital Signage Expo February 11-13 in Las Vegas? We are! Look for us here: Educational Seminar S8 – Articulating the Objective and Realizing Tangible ROI Wednesday, February 12: 4:00 – 5:00pm – Don’t miss Matt Schmitt, Reflect’s President, talk about defining objectives and determining the ROI of digital media initiatives before implementing […]...
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Every customer who walks into a brick-and-mortal retail location offers a prime opportunity for a retailer to drive sales and bolster brand image. But while static promotions and out-of-store media can lure some consumers, digital signage and interactive display applications can raise the bar. That’s because these innovative tools are capable of creating an in-store […]...
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James Avery Jewelry, a family owned company, offers finely crafted jewelry designs for men and women. The company’s mission is to “celebrate life through the beauty of design”. Since 1954, James Avery has done just that, designing timeless jewelry pieces for special occasions and every day wear that have universal appeal and reflect the things […]...
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Consumers are bombarded by promotional offers promising everything from deep discounts to loyalty points. But static promotional signage can easily blend with the competition’s, failing to grab customers’ attention and drive sales. Digital signage and interactive displays, on the other hand, are dynamic platforms for attracting eyeballs and influencing purchasing behavior. Digital promotional offers can […]...
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