Upgrading Your Digital Signage Network: Invest in the Right Partner
A digital signage network isn’t some kind of set-it-and-forget-it technology. At some point your current network won’t be able to provide the experience you need, and it will require some level of upgrade. Depending on your current digital signage network—and your future plans—there are some places where you can economize and other places you shouldn’t. […]...
Is it Time to Refresh Your Digital Signage Network?
In many ways, digital signage is like any other technology you own. Even if it’s still performing well, there comes a point when there’s newer technology available that offers you more capabilities. But unlike your computer or smartphone, upgrading your digital signage network is expensive and takes a lot of planning and work. You only […]...
Measuring Your Digital Signage Network: Aligning Disparate Teams
Managing your company’s digital signage network may primarily fall to one team, but that doesn’t mean the rest of the company shouldn’t be involved. Your network affects—and is affected by—many other teams, but how much do you actually involve them in the measurement and analysis of the system? There are many reasons to involve disparate […]...
Capabilities your digital signage network should have
Technology continues to evolve at break-neck speed. Attend CES or any other technology trade shows and you’ll discover a dazzling array of new products available and get a peek at what’s currently in development. Of course, one of the major attractions at these shows is what’s new in digital displays. Today’s digital screens are impressive […]...
Is a programmatic ad program right for your digital out of home network?
One of the advantages of a digital-out-of-home signage network is the ability to monetize the audience that sees the content of those screens. For some entertainment venues, they are even able to offset the cost of the network itself by selling advertisements. Until recently, the selling of those ads was something that had to be […]...
Digital Signage Network Measurement and the Power of Attribution
Driving action is one of the goals assigned to a digital signage network. But without being able to attribute those actions to a particular prompt you don’t really know if those efforts are working. For example, say you have a screen that displays information about your store’s loyalty app. If you direct viewers straight to […]...
In-Store Digital Displays and Creating Brand Trust
It’s likely that some of your earliest memories are of stories you were told. And who doesn’t enjoy a good movie or book? There’s a reason for that. It turns out our brains are drawn to stories and wired to remember them. In fact, we’re 22 times more likely to remember stories than facts or […]...
How Digital Signage Solutions Can be Turned into Data Machines
Your store’s digital signage content should always engage the customer. But if you want to turbocharge the customer experience, then add interactivity to your content. That interactive content will not only help your digital signage solutions have more impact, but will also give you the ability to glean information about what your customers want when […]...
In-Store Digital Displays and the Moment of Purchase
Digital signage can start influencing the customer experience before they even set foot in the store. Beginning with a digital screen that entices the customer from the street to enter the store, in-store digital displays can direct customers to different departments and help them find what they’re looking for. Along the way, in-store digital displays […]...
The Importance of Listening to Your Customers When Creating Customer Experiences
Gone are the simple days when customers came to your store, bought what they needed, and went home. The customer journey is much more complex now. For one thing, the lines between in-store shopping and online shopping are blurring. These days, customers all have their preferred ways to shop. But most customers use some combination […]...
Content is the Linchpin of Your Digital Shopper Marketing Success
Content is the Linchpin of Your Digital Shopper Marketing Success Most customers today split their shopping time between browsing online and going to the store. With the two very different environments often creating a bumpy, disconnected customer experience, retailers are always looking for ways to smooth out any gaps between the online and brick-and-mortar worlds. […]...
How Digital Signage Solutions Should Be Used in Your In-Store Marketing
Your marketing plan already includes a mix of advertising: TV, online and social media, print, mobile, and others. But all of that is focused on marketing to buyers before they enter your store. What about in-store marketing? Marketing doesn’t stop once the customer steps foot into the store. It’s then that tools like digital signage […]...
How to Fit In-Store Digital Signage into Your Store Design
In-store digital signage is an important component of your marketing plan. And just as you plan the rest of your marketing, you need to plan your in-store digital signage: Where are the screens going to go? What’s their objective? What kind of content are you going to put on them? Whether you’re planning new construction, […]...
Digital Signage and CES: What was New and Exciting in 2020
For more than 50 years, The Consumer Electronic Show, CES, has been the place for companies to show off their next-generation technologies. As expected, CES 2020 was busy and buzzing with innovative new technologies, new ideas in search of attention, and visionary concepts that aren’t available yet. This year, there were more than 4,400 exhibitors, […]...
Are All Digital Signage Solutions Providers the Same? No, and Here’s How to Find the Right Partner.
Digital signage inside of a store is no longer unique. Enough retailers have recognized digital signage’s ability to enhance the customer experience and drive revenue that seeing screens is now the expectation. What is unique is seeing those screens being used well, but it’s understandable. The number of options there are for implementing digital signage […]...
Why Your Digital Signage Marketing Strategy Should Include a Purpose for Every Screen
More and more retailers are recognizing the power of digital signage to improve brand loyalty and increase average ticket size. What many retailers don’t realize, though, is how much thought goes into where those screens go and what goes on them. A successful digital signage program starts with a solid digital signage marketing strategy, defining […]...
What are the differences between digital signage software and digital signage solutions?
Shoppers are not only seeing digital signage in retail stores, they’re responding to it. Eighty percent of all shoppers surveyed have entered a store at one time or another because a digital sign caught their interest, says an article in Digital Signage Connection. And 83 percent say they remember a specific ad or message they […]...
The Maturation of Digital Signage: What’s New? What’s Possible Now? What’s coming?
We admit to being biased, but we are excited about the future of digital signage. We started with mounted TVs and VHS videotapes played on a loop. Now, with dropping hardware prices and emerging cloud-based technologies, digital signage solutions are more of a reality for many companies. What’s new in digital signage? As digital signage […]...
Creating Compelling Content: How To Avoid The Visual Noise
Originally published by Mason Page on Ad Age / December 30, 2019 Over the last two decades, digital signage has become an important part of the retail mix. With all of the options and technology available today, it can be used nearly anywhere. But just because it can be used doesn’t mean it should be. […]...
How to Measure the Success of Your Digital Signage Pilot Program
Good ideas are like good intentions: there’s no guarantee that pursuing them will lead to great reward. Ideas have to earn their realization. That hard work begins as soon as the eureka moment has passed. Ideas must be tested, modeled, evaluated, and—not infrequently—sent back to the drawing board in search of that elusive desired result. […]...
Top Tips for a Successful Network Refresh
End-of-life hardware. Software limitations. More complex business requirements. Sound familiar? It might be time to refresh, expand or overhaul your large-scale digital signage network. In this one-hour webinar, three industry experts share lessons learned from an extensive network refresh for the massive PatientPoint® content and publishing network. You’ll learn best practices around updating existing digital […]...
Not every marketing opportunity is the same; that’s why you need a partner with options.
In advertising, the “tried and true” may just be the latest “new and improved.” For proof, look no further than the industry’s thought leaders. Researchers at the Zenith Group project that spending on digital-only advertising tactics (programmatic, search, etc.) will decline in the coming year, but that a revival of investment in traditional out-of-home advertising, […]...
Create brand affinity and build customer loyalty with live events
If you’ve ever clapped your hands, stomped your feet, and called for an encore at a concert… Or the joy of victory has ever caused you to high-five the stranger sitting behind you at the stadium… Or if the maître d’ at a five-star restaurant has ever given you the VIP treatment, you already understand […]...
Want to make mom and dad happy? Make their kids happy. Here’s how Hershey did it.
They call it the most wonderful time of the year for a reason. While family members are preparing for annual gatherings and displays of generosity, brands are benefitting from the year-end uptick in consumer spending. Increasingly, however, those who are in the business of selling experiences rather than the kinds of goods that can be […]...
How Do You Reach Millennials and Members of Gen Z? By Being Where They Are.
We’ve all heard the stereotypes. Narcissistic. Entitled. Unmotivated. Obsessed with their phones. Short attention spans. But this profile of Millennials and Generation Z is wide off the mark, especially from a marketing perspective. It’s much more accurate—and opportunity-minded—to describe these young consumers in terms of their more flattering attributes. Discerning. Community-focused. Socially responsible. Tech-savvy. Sensitive […]...
Reach the right audience at the right time — while they’re making memories
The butterflies-in-your-stomach feeling you get as the chain-lift pulls the roller coaster up to the top of that first death-defying drop… The distinctive soundtrack of oohs and ahs that accompanies a brilliant display of fireworks… That first, mouthwatering bite of cotton candy… or funnel cake… or frozen custard… or salt water taffy… Simply recalling these […]...
Why Strategy is Key to Effective Digital Signage Content
Article originally published on AdAge.com. Image credit: Getty. Digital signage in retail has really changed over the last two decades. Static print signs gave way to digital lightboards, then to bulky CRTs and TV monitors playing taped videos and, in the last 10 years, to thin screens playing digital clips. Today’s signage boasts ultra-high-definition video, […]...
To ignite consumer experience, do I need interactive touchscreens?
A differentiated customer experience is critical for retailers today. It gets people into stores, increases sales, and strengthens loyalty. Research proves that digital signage enriches the experience for in-store shoppers. With today’s heightened competition in the online and offline worlds, it’s a basic survival tool. Retailers today are not necessarily contemplating whether digital signage can […]...
How to deliver a personalized, multichannel experience to your customers
Article originally published on AdAge.com. Image credit: Getty. Imagine you walk into a store with an interactive touchscreen experience where you build exactly the product you want. You hand over your credit card, only to find the fancy app isn’t integrated with the store’s other systems. And if you’re not ready to buy, there’s no […]...
When It Comes to High-end Digital Signage, Content is King
It seems, almost daily, we are regaled by technological developments that promise our customers richer, more enhanced experiences. That’s definitely true in regards to digital signage. This technology has been shaking up retail for over a decade. Screens continue to get bigger, clearer, and more affordable. We have astonishing LEDs that span city blocks and […]...
Hot Topics Pondered at IRDC
Reflect had a blast at this year’s International Retail Design Conference in Boston! It was enlightening hearing from retail’s thought leaders and networking with great partners. We’re more passionate than ever to collaborate and reshape the future of retail. Here are our 7 key takeaways from the conference. 1. CATEGORY CONCERN Retail is transforming, and […]...
5 Benefits of Digital Signage on College Campuses
Digital signage is becoming a common element on college campuses nationwide. Users of digital signage are finding the technology cost-effective and simpler than they imagined. It makes sense that institutions of higher learning would make the smart move to digital signage. This tech can greatly benefit a university in a variety of ways:...
Explore the Three Types of Digital Signage Content and Find the Right Fit for Your Space
Digital signage enables connections between consumers and brands. As technology improves, digital signage has found its way to a variety of locations, from retail stores to amusement parks. Wherever there is an opportunity to inform, help, direct, or engage, there’s a digital signage solution to fit that environment. But do you know what content is […]...
ReflectMedia Connects Brands and Advertisers to Take DOOH to The Next Level
Digital Out-Of-Home (DOOH) media is different than traditional media. It reaches consumers where they shop, dine, live, and play. Watch this video to see our Co-Founder Matt Schmitt explain why ReflectMedia is the right partner to develop and optimize a brand’s digital-out-of-home advertising strategy.
Happy 17th Anniversary Reflect!
It’s hard to believe that we are celebrating our 17th Anniversary. We’ve come a long way since 2001 to establish ourselves as an industry leader. The evolution of our software and our services has been influenced by our team, our industry, our partners, and most importantly, our clients. We wouldn’t be where we are today […]...
The State of DOOH: Learn What’s Driving the Market
We live in an increasingly mobile and active culture, a culture that prefers urban settings. According to Census data, 63% of all U.S. residents live in incorporated areas or cities. These shifts mean many see advertising out of the home more than inside it. As lifestyles change and accessibility becomes greater, Digital Out-of-Home (DOOH) is growing […]...
Bill Warren, Reflect’s Executive Chairman, Wins Tech Titan’s 2018 Community Hero Award!
Tech Titans, the largest technology trade organization in Texas, recognized outstanding technology companies and individuals in the North Texas area who have made significant contributions to their industries. We are proud to announce that Bill Warren, Reflect’s Executive Chairman, took home the Community Hero Award. ...
Create Meaningful Connections with Three Types of Digital Content
Having the right content for digital screens is key to reaching consumers—but it has to be created and deployed with a rigorous plan in mind to meet your brand’s goals on time and within budget. The first thing to understand about content for digital screens is there are three main types: standard, dynamic and interactive.
ReflectView: A Content Management System for Digital Signage
Today, digital signage is everywhere. It has transformed not only the retail industry, but is also making a massive impact in other sectors as well, including financial services, education, healthcare, hospitality, and transportation. Watch this video to learn how Reflect’s content management system, ReflectView, has been evolving since 2001...
Four Key Factors to Look for in a CMS
As digital out-of-home (DOOH) networks have become more widespread and powerful, the tech driving them has evolved in significant ways. One of the most important things to get right when your business implements a DOOH network is the CMS—content management system. Why? Because a highly capable CMS will allow you to manage experiential media experiences […]...
Best ICX Deployment: Retail
The Interactive Customer Experience (ICX) Summit is the leading annual conference expo devoted to showcasing the innovative ways technology can be used to create transcendent customer experiences. Reflect was thrilled to win an Elevate Award for Best ICX Deployment: Retail for Polaris: The Retail Experience. The Awards ceremony and dinner party were held in conjunction […]...
Is your digital signage content watching you?
True story. Not too long ago, I saw some digital menu boards that really got my gears turning. Granted, digital menu boards are quite common (nothing too special), but what got my attention was that these menu boards were smart. The content was adaptive. As I watched them, the content changed based on 1) the […]...
Create the Ultimate Experience at Entertainment Venues with Digital Signage
Entertainment venues are very visual and today’s modern consumer expects an experience. Digital signage has made educational, informative, and promotional content more compelling and engaging than ever before.The Five Best Settings for Digital Signage
Digital signage can be useful in a multitude of settings, but here are our top 5!
5 Valuable Reasons to Switch from Static to Digital Signage
Digital signage is quickly replacing static signage in places like restaurants, stores, venues and airports. It has proven its ability to offer a great return on investment in the long run. In fact, when compared to static, a study found that digital signage captures 400 percent more views.
Digital Signage Applications for Banking Institutions
According to the Platt Retail Institute, bank customers have a 63% recall of digital signage messaging they see while in the branch. By leveraging digital signage, banks and financial institutions can attract more eyeball traffic and derive greater value.
Why the Beauty Sector Will Continue to Grow in 2018
From industry leaders to subscription startups, the beauty industry is not feeling the retail hit like the other sectors and here’s why.
Reflect AdLogic
Reflect AdLogic is a platform for effectively managing, delivering, and reporting on media campaigns for digital signage networks. It is unique and powerful compared to previous ad management systems available to the place-based digital media industry.
Reflect’s DOOH tech platform powers 350 thousand digital displays in retail, entertainment and hospitality venues
Reflect, a Dallas-based, full-service provider of digital signage technology, joined DPAA earlier this year. Mel Stott recently chatted with Matt Schmitt, Reflect’s President & Co-founder.
Digital Signage for Corporate Communications
Digital signage is a versatile communications solution promoting daily interaction. Whether it’s a kiosk at the airport, an advertising platform at a retail store, or a digital display on a corporate campus, the applications for digital signage are limitless. Now, corporations are discovering that these bright, attention-grabbing screens can serve as useful internal assets for […]...
Optimal Digital Out of Home Network Evaluating a CMS Partner
When you come to a point of making a CMS decision, you should consider various features and functions of software platforms, but the most important one is the company that builds and supports the platform. Your content management system is a vital organ in your marketing infrastructure.
Optimal Digital Out of Home Network Network Monetization
The reasons for implementing or updating a digital media network vary, but consideration is often given for how it can produce revenue by selling ad space. This has historically been difficult to do effectively in DOOH networks, but recent leaps forward in technology have made out-of-home advertising monetization a realistic possibility for many venues with […]...
Optimal Digital Out of Home Network Content Redefined
Content for digital networks can mean different things to different people, but a high-quality CMS can handle a wide range of content types, and a quality CMS provider will help you design and build a strategy for how to best create and present content for maximum return.
Optimal Digital Out of Home Network Scalability and Reliability
Let’s talk about the importance of scalability and reliability. Anyone with a laptop, a screen, and PowerPoint can put content on a screen. It is simple enough, and you can even replicate it to a few screens. When you need to do it on 10, 100, 1000, and more, it becomes increasingly more difficult.
Optimal Digital Out of Home Network Cloud vs. On-site
Where does your CMS live? There is much buzz about taking things into the cloud, but what does that mean for digital CMS platforms? Early CMS platforms were designed to be packages installed and managed onsite by local IT organizations. Some content management systems have been designed without installed software running on servers, resulting in […]...
The Keys to Deploying an Optimal Digital Out of Home Network
At the heart of any out-of-home network is a purpose for it to exist, and content for it present. As digital out-of-home, also known as DOOH, networks have become more widespread, powerful, and capable, the tech behind driving and controlling them has evolved considerably. In this blog series, we will discuss keys to deploying an […]...
Top 5 Ways to Powerfully Leverage Retail Kiosks
There has been a noticeable consumer push for better digital integration from retailers. As a result, smart brands have stopped ignoring the web and mobile devices and have embraced them. One of the fastest growing and most flexible hardware solutions to emerge from this trend is digital kiosks.
Sixteen:Nine Podcasts: Lee Summers, CEO of Reflect
Lee Summers, CEO of Reflect, talks about the challenges and opportunities of being a CMS software and services company squarely focused on retail, when bricks and mortar stores are under siege from online.
Don’t Go Astray with LCD—The Future Lies in LED
At long last, it’s time to install that show-stopping video wall you’ve been planning. You want it to be bright, flexible, energy-efficient, and cutting-edge—something truly unique and exciting! But which kind of display should you use?Tell Your Brand Story with Captivating Content!
Captivating digital media tells a great story. And a great story builds more than your brand. It also builds sales, profits, and relationships – ones that lead to future sales.Reflect CEO Lee Summers on “the market value on in-store experience”
Lee Summers, CEO of Reflect Systems and Reflect Media was quoted in an article on the ICX Assosciation website on “The showroom store and customer experiences”.
Wayfinding Usage and Application
Due to its positive impact on experience, digital wayfinding is now pervasive across a number of verticals: travel, healthcare, recreation, education, and retail. For a business considering a wayfinding program, it can be a bit of a struggle deciding between place-based digital wayfinding signs (like physical kiosks), mobile wayfinding, or some combination of both.
The Digital Concierge
We love our customers, so naturally we want them to love us in return. That’s why we invest in tools that make our customer interactions easy and memorable – not to mention different enough from the norm to intrigue them and bring them back for more.
Create Unmatched Customer Engagement
Consumers have adopted Place-Based Digital. They now have a heightened awareness of digital experiences within physical locations. They realize the benefits digital offers to the overall customer engagement experience. Customer engagement will only happen if they believe there is value.
Shape the Customer Experience in your Space or be Left Out
In your physical place – a store, a stadium, a venue of any type – consumers will find ways to engage in the digital realm with you – or without you. In-store digital experiences should enhance shopper behaviors and enable them to consume information when, where and how they prefer.
Customer Experience: A Definition
A great customer experience leads to Increased Retention, Lifetime Values, and Word of Mouth. The practice of going above and beyond for your customers, in hopes that meeting or exceeding their expectations will generate a positive impact on your business.
Shoppers Love Stores. Time to Focus on Customer Engagement.
Here’s a stat to embrace: 94% of all retail sales take place IN the confines of a physical store. Sure, e-commerce is now an intricate part of buying behavior – it adds value through greater variety and convenience. However, physical stores are extremely relevant and aren’t going away anytime soon.
Digital Engagement – Marketing Evolved. Make That Ever Evolving!
In pre-digital days, the marketing mix list was pretty short – TV, print, OOH, direct mail, etc. Then came the internet. And with it, digital engagement, and the ability for users to search and consume the exact content they preferred (who knew the world needed so many cat videos). Marketers opened their eyes to new […]...
Advancements in Digital Engagement
Digital engagement has dramatically shifted what consumers expect from brands. They expect to seamlessly access content when and how they want it. They expect content to be easy to find, simple to understand and formatted for full access on their device. They simply want it all.
Digital Signage Solutions are Here. And Here to Stay
Digital engagement is how the world now communicates, transacts, learns and lives life. We’re wirelessly and effortlessly connected to our digital devices. Behaviors have shifted. Cutting-edge technologies, like digital signage solutions, are adopted faster and easier by consumers who have evolved. Have you?
Digital Signage Solutions: It’s Time to Merge the Digital and Physical
Converting consumers into loyal customers begins with knowing, and then exceeding, their expectations. Impress them and reap impressive results. Miss out on connecting with them, and miss out dearly.
In-Store Digital Media You Can Hang Your Hat On
Nebraska Furniture Mart of Texas Company Profile: The new Nebraska Furniture Mart store location in Texas, which opened in the spring of 2015, is on a site that covers 90 acres. The store has 560,000 square feet of retail showroom, and a 1.3 million square foot distribution center. It is projected to host 8-10 million visitors […]...
Reflect Named 2015 Installer of the Year
We are proud to announce that Reflect was just named 2015 Installer of the Year, winning the International DOOHDAH Award for Overall Achievement for our deployment at Cedar Fair!
Make Your Brand Move at DSE 2015
Your customers see brand messages all the time and all over the place. In print. On broadcast. And now, more than ever, they’ve become digital consumers. Digital done right delivers brand benefits, in-depth information, and previously unimaginable interactivity. Talk with Reflect and bring your digital strategy to life. Where Can You See Us? DSE Booth […]...
The New Kids on the Block
The world of retailing just keeps getting more exciting as the landscape continues to radically shift and morph with new business models and approaches in the age of the Connected Customer. Traditional retailers have been honing their digital chops with omnichannel strategies. But we’re also seeing other brands that are not traditional retailers now expanding […]...
Cedar Fair Thrills Park Guests With Experiential Digital Media
Cedar Fair Entertainment Company, one of the largest amusement-resort operators in the world, is using digital engagement to thrill park goers and improve overall guest experiences. Operating 11 amusement parks, three outdoor water parks, one indoor water park, and five hotels, Cedar Fair continuously strives to provide guests with an unmatched experience. In fact, Cedar […]...
Reflect Gives Back at The Warren Center’s Spring Fling!
Local Non-Profit Organization Helping Children with Developmental Differences Reflect is committed to giving back to the community. We recently had the opportunity to volunteer at The Warren Center’s Spring Fling. Reflect was on hand in both locations, Richardson and Garland, to help the kids with various arts and crafts. The Spring Fling Family Fun Day […]...
DSE 2014!
Are you attending the Digital Signage Expo February 11-13 in Las Vegas? We are! Look for us here: Educational Seminar S8 – Articulating the Objective and Realizing Tangible ROI Wednesday, February 12: 4:00 – 5:00pm – Don’t miss Matt Schmitt, Reflect’s President, talk about defining objectives and determining the ROI of digital media initiatives before implementing […]...
Create Brand Experiences with In-Store Digital Media
Every customer who walks into a brick-and-mortal retail location offers a prime opportunity for a retailer to drive sales and bolster brand image. But while static promotions and out-of-store media can lure some consumers, digital signage and interactive display applications can raise the bar. That’s because these innovative tools are capable of creating an in-store […]...
James Avery Crafts Brand Experiences
James Avery Jewelry, a family owned company, offers finely crafted jewelry designs for men and women. The company’s mission is to “celebrate life through the beauty of design”. Since 1954, James Avery has done just that, designing timeless jewelry pieces for special occasions and every day wear that have universal appeal and reflect the things […]...
Deliver Action On Promotional Offers with In-Store Digital Media
Consumers are bombarded by promotional offers promising everything from deep discounts to loyalty points. But static promotional signage can easily blend with the competition’s, failing to grab customers’ attention and drive sales. Digital signage and interactive displays, on the other hand, are dynamic platforms for attracting eyeballs and influencing purchasing behavior. Digital promotional offers can […]...