Due to its positive impact on experience, digital wayfinding is now pervasive across a number of verticals: travel, healthcare, recreation, education, and retail. For a business considering a wayfinding program, it can be a bit of a struggle deciding between place-based digital wayfinding signs (like physical kiosks), mobile wayfinding, or some combination of both.
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We love our customers, so naturally we want them to love us in return. That’s why we invest in tools that make our customer interactions easy and memorable – not to mention different enough from the norm to intrigue them and bring them back for more.
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Consumers have adopted Place-Based Digital. They now have a heightened awareness of digital experiences within physical locations. They realize the benefits digital offers to the overall customer engagement experience. Customer engagement will only happen if they believe there is value.
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In your physical place – a store, a stadium, a venue of any type – consumers will find ways to engage in the digital realm with you – or without you. In-store digital experiences should enhance shopper behaviors and enable them to consume information when, where and how they prefer.
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A great customer experience leads to Increased Retention, Lifetime Values, and Word of Mouth. The practice of going above and beyond for your customers, in hopes that meeting or exceeding their expectations will generate a positive impact on your business.
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Here’s a stat to embrace: 94% of all retail sales take place IN the confines of a physical store. Sure, e-commerce is now an intricate part of buying behavior – it adds value through greater variety and convenience. However, physical stores are extremely relevant and aren’t going away anytime soon.
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In pre-digital days, the marketing mix list was pretty short – TV, print, OOH, direct mail, etc. Then came the internet. And with it, digital engagement, and the ability for users to search and consume the exact content they preferred (who knew the world needed so many cat videos). Marketers opened their eyes to new […]...
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Digital engagement has dramatically shifted what consumers expect from brands. They expect to seamlessly access content when and how they want it. They expect content to be easy to find, simple to understand and formatted for full access on their device. They simply want it all.
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Digital engagement is how the world now communicates, transacts, learns and lives life. We’re wirelessly and effortlessly connected to our digital devices. Behaviors have shifted. Cutting-edge technologies, like digital signage solutions, are adopted faster and easier by consumers who have evolved. Have you?
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Converting consumers into loyal customers begins with knowing, and then exceeding, their expectations. Impress them and reap impressive results. Miss out on connecting with them, and miss out dearly.
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Nebraska Furniture Mart of Texas Company Profile: The new Nebraska Furniture Mart store location in Texas, which opened in the spring of 2015, is on a site that covers 90 acres. The store has 560,000 square feet of retail showroom, and a 1.3 million square foot distribution center. It is projected to host 8-10 million visitors […]...
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We are proud to announce that Reflect was just named 2015 Installer of the Year, winning the International DOOHDAH Award for Overall Achievement for our deployment at Cedar Fair!
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Your customers see brand messages all the time and all over the place. In print. On broadcast. And now, more than ever, they’ve become digital consumers. Digital done right delivers brand benefits, in-depth information, and previously unimaginable interactivity. Talk with Reflect and bring your digital strategy to life. Where Can You See Us? DSE Booth […]...
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The world of retailing just keeps getting more exciting as the landscape continues to radically shift and morph with new business models and approaches in the age of the Connected Customer. Traditional retailers have been honing their digital chops with omnichannel strategies. But we’re also seeing other brands that are not traditional retailers now expanding […]...
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Cedar Fair Entertainment Company, one of the largest amusement-resort operators in the world, is using digital engagement to thrill park goers and improve overall guest experiences. Operating 11 amusement parks, three outdoor water parks, one indoor water park, and five hotels, Cedar Fair continuously strives to provide guests with an unmatched experience. In fact, Cedar […]...
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Local Non-Profit Organization Helping Children with Developmental Differences Reflect is committed to giving back to the community. We recently had the opportunity to volunteer at The Warren Center’s Spring Fling. Reflect was on hand in both locations, Richardson and Garland, to help the kids with various arts and crafts. The Spring Fling Family Fun Day […]...
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Are you attending the Digital Signage Expo February 11-13 in Las Vegas? We are! Look for us here: Educational Seminar S8 – Articulating the Objective and Realizing Tangible ROI Wednesday, February 12: 4:00 – 5:00pm – Don’t miss Matt Schmitt, Reflect’s President, talk about defining objectives and determining the ROI of digital media initiatives before implementing […]...
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Every customer who walks into a brick-and-mortal retail location offers a prime opportunity for a retailer to drive sales and bolster brand image. But while static promotions and out-of-store media can lure some consumers, digital signage and interactive display applications can raise the bar. That’s because these innovative tools are capable of creating an in-store […]...
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James Avery Jewelry, a family owned company, offers finely crafted jewelry designs for men and women. The company’s mission is to “celebrate life through the beauty of design”. Since 1954, James Avery has done just that, designing timeless jewelry pieces for special occasions and every day wear that have universal appeal and reflect the things […]...
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Consumers are bombarded by promotional offers promising everything from deep discounts to loyalty points. But static promotional signage can easily blend with the competition’s, failing to grab customers’ attention and drive sales. Digital signage and interactive displays, on the other hand, are dynamic platforms for attracting eyeballs and influencing purchasing behavior. Digital promotional offers can […]...
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Not surprisingly, many sales associates feel outwitted by today’s savvy shoppers. Recent research from Google spotlights this trend: 8 in 10 smartphone shoppers use mobile in-store to help with shopping, according to the April 2013 report, titled: Mobile In-Store Research: How in-store shoppers are using mobile devices.
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Today’s brands are more focused than ever on adapting to consumer lifestyles and delivering a branded experience that resonates with their audience. The importance of well-executed brand media increasingly puts all brands, including retailers, in the content game. Marketing’s role in retail is shifting from advertising to brand storytelling. In the past, the driving force […]...
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For decades, retailers have relied on traditional out-of-store media such as print and television to reach potential customers and enhance brand image. But these days, retailers from grocery chains to electronics stores are shifting away from static advertising platforms to omnichannel programs — which include in-store digital media technology — to reach consumers in the store. […]...
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Gone are the days when consumers relied solely on well-trained, highly knowledgeable store associates to learn more about a particular product. Today’s consumers are savvier than ever thanks to tools that allow them to comparison shop, download coupons and negotiate for discounts on-the-fly. In fact, analytics firm ForeSee Results reported that approximately 70% of consumers […]...
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Spotlight: Rory Meyers Children’s Adventure Garden The Dallas Arboretum is using digital engagement to educate children of all ages about nature and science. The recently opened Rory Meyers Children’s Adventure Garden boasts an expansive eight acres of themed learning galleries and draws close to 1 million visitors annually. The Children’s Adventure Garden includes over 150 interactive […]...
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Levi’s has been innovating since 1873 when they created the world’s first blue jeans and they haven’t slowed down since. Drawing on the heritage, history and lifestyle branding of the company, Levi’s is connecting digitally with customers in the store to create dynamic, engaging experiences tailored to their brand. When tasked with redesigning the Levi’s […]...
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A recent article published on CMO.com, “15 Mind Blowing Stats About Retail”, presented some interesting and promising retail statistics. The findings reiterate the importance of the customer experience and provide further evidence Reflect is developing solutions retailers and brands can use in the real-world to easily and effectively manage in-store digital media for customer engagement. Of […]...
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5 Ways To Improve The Brand Image And The Bottom Line Customers continue to make the majority of their purchase decisions in brick-and-mortar stores. This presents a golden opportunity for retailers who take the necessary steps to improve the in-store experience. In fact, research firm Forrester revealed that among retailers, customer experience accounts for 47% […]...
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Reflect will be a presenting sponsor at the upcoming 2013 Digital Screenmedia Symposium, September 5-6 at the Hyatt Regency O’Hare, Chicago. Types of screenmedia to be discussed: Digital menu boards Digital signage Mobile Self-service kiosks Tablets Topics to be addressed include: Screenmedia project success Choosing the right screen for the venue Interaction through touch, mobile, […]...
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Recently, Digital Signage Today took a look at the year 2012 in review, and also a look ahead at what 2013 might bring to the digital signage/dynamic place-based/digital out-of-home industries. The end-of-year review/look ahead involoved a cross-section of digital signage thought leaders offering up their answers to one simple question: What do you see as […]...
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Consumer brands are capitalizing on recent shifts in shopper behavior, both online and with mobile devices and apps, and are using digital channels as outlets for reaching customers quickly and conveniently. But what about the real world environment of the store? Today, the most progressive consumer brands are capitalizing on digital engagement technologies at retail […]...
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We recently returned from the Digital Signage Expo in Las Vegas where we showcased the latest in Reflect’s digital signage and interactive applications. In case you missed us, during the show we highlighted our ViewPoint solutions, which harness the power of ReflectView and best in class hardware and partner offerings to deliver a strategic, scalable […]...
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Las Vegas Convention Center – Feb 26-28 Reflect is gearing up for Digital Signage Expo 2013, which always proves to be a great opportunity to interact face-to-face with customers and prospects, and to learn more about latest industry trends. If you are attending the show, make sure to find us! DSE Booth 1615 Stop by […]...
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Reflect just got back from New York City where we had the chance to catch up with long-time clients and friends as well as the chance to make many new connections at the NRF Show! If you missed us, or were unable to attend, we were showcasing our latest digital media solutions with our premier […]...
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Omni-channel retailing has changed the way consumer facing companies approach their customers, forcing them to extend their marketing and communications to multiple channels while maintaining a consistent brand and approach. Creating this seamless consumer experience across all channels, mobile devices, internet, television, catalog and brick-and-mortar is vital. Consumers today are digitally savvy, they want to […]...
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The discipline of shopper marketing was designed to activate purchases on site. It has quickly become the focal point for consumer facing companies trying to answer the question, “How do we break through the clutter and really connect with our customers?” Today, consumers are overwhelmed! With the constant noise they receive from print and […]...
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Communicating with and engaging customers has always been a top priority for consumer-facing organizations, but today, with ever-increasing numbers of digital-savvy consumers, marketing and customer service have taken on new forms and digital strategies have become even more influential as a competitive differentiator, setting some companies apart from others. Today, multi-channel strategies are increasingly focused […]...
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Did you know we have a channel on YouTube? One of the latest videos we posted is a short form overview of our market leading digital signage software suite ReflectView. Why do you need digital signage software? Click Here to check it out! ...
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Creating effective content for digital signage displays presents unique challenges, as well as great opportunities for engagement, entertainment and motivation. As with any content creation, telling a story and creating a connection with the consumer require a thoughtful approach and a clear understanding of what works best for the medium. Let’s summarize what we learned […]...
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Feeding the Beast: In Motion Create a shorthand language with icons to help guide the viewer with specific visual themes. Depending on the type of display purpose, these can fall into a number of categories. They can be seasonal, departmental, contextual or emotional. Animate icons in specific ways to enhance network continuity. Icons need to […]...
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Feeding the Beast – Color Usage Identify the brand colors of the company, product, etc. Colors are usually designed to work well together and live in harmony within compositions. Use gradients to create a sense of space around products. Adding depth to the content will make the product/message pop from the background. The focus should […]...
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Text must be legible, and easy to read at a glance. Utilize the brand’s font guidelines to ensure continuity with other marketing materials. There will typically be only one or two fonts used on the screen. Vary the usage of the font to create visual texture in contrasting ways that are appealing and balanced. Combining […]...
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Feeding the Beast: Content Specifics Setting the standards for acceptable deliverables will save a lot of headaches. Determine what formats, codecs and sizes are acceptable and whether the deliverables will be High Definition, Standard Definition, or both. While creating content, it is important to understand the aspect ratio, so the image or video does not […]...
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One of the challenges for businesses undertaking digital signage projects is to produce content frequently and effectively. The term “feeding the beast” describes the need to keep content fresh, relevant, useful, interesting, compelling and inspiring. Content is what connects the consumer to the brand, not the technology or medium delivering the message. It is beneficial […]...
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It’s been a busy Q1 here at Reflect and we just published our quarterly newsletter! We recently released our latest version of ReflectView and exhibited at our largest tradeshow of the year. To keep up with all the activity, we have added several new people to our team. As we all know, the in-store digital […]...
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Without a call to action, it can be difficult to measure consumer engagement and overall effectiveness of digital signage content. If the goal is to increase sales, create call to action messaging which can be measured. The effectiveness of passive media content can be measured against objectives using data, reporting, and viewer tracking and analysis. […]...
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We recently returned from Las Vegas where we pulled out all the stops at this year’s Digital Signage Expo to showcase the very latest in Reflect’s digital signage and interactive applications. In case you missed us, during the show we highlighted our ViewPoint solutions, which harness the power of our latest software release, ReflectView 6, and best in […]...
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Reflect Systems announced today that they will begin deploying ReflectView for Ferguson, the largest global wholesale distributor of plumbing supplies and the second largest company in the waterworks industry. The ReflectView software suite will provide Ferguson control over the management, distribution and playback of HD media content. It also supports the integration and management of […]...
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Oh, No! They FINALLY Approved that Digital Signage Project! Thursday, March 8, 2012 – 2:30pm – 3:00pm – Theater A If you are attending DSE this year, don’t miss Reflect’s EVP of Operations and CTO, Rick Mattock, at his on-floor workshop, Oh, No! They FINALLY Approved that Digital Signage Project! In this workshop attendees will learn […]...
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Create a Call to Action Know your audience. Understanding the demographic of your audience will help better connect your message with the consumer. The best objective for demographics is to know certain classifications, such as age, sex, education, income, etc… Other research may be done on the actual consumers at a specific location to determine even […]...
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Consider the Environment The physical environment of the venue can have a big impact on content design considerations. Knowing where the digital display will be located will help to keep the content looking seamless to the environment. An issue many companies have with digital signage is how it fits into their environmental design. As a […]...
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