Entertainment venues are very visual and today’s modern consumer expects an experience. Digital signage has made educational, informative, and promotional content more compelling and engaging than ever before.
Digital signage is quickly replacing static signage in places like restaurants, stores, venues and airports. It has proven its ability to offer a great return on investment in the long run. In fact, when compared to static, a study found that digital signage captures 400 percent more views.
According to the Platt Retail Institute, bank customers have a 63% recall of digital signage messaging they see while in the branch. By leveraging digital signage, banks and financial institutions can attract more eyeball traffic and derive greater value.
From industry leaders to subscription startups, the beauty industry is not feeling the retail hit like the other sectors and here’s why.
Reflect AdLogic is a platform for effectively managing, delivering, and reporting on media campaigns for digital signage networks. It is unique and powerful compared to previous ad management systems available to the place-based digital media industry.
Reflect, a Dallas-based, full-service provider of digital signage technology, joined DPAA earlier this year. Mel Stott recently chatted with Matt Schmitt, Reflect’s President & Co-founder.
Digital signage is a versatile communications solution promoting daily interaction. Whether it’s a kiosk at the airport, an advertising platform at a retail store, or a digital display on a corporate campus, the applications for digital signage are limitless. Now, corporations are discovering that these bright, attention-grabbing screens can serve as useful internal assets for communicating with employees.
When you come to a point of making a CMS decision, you should consider various features and functions of software platforms, but the most important one is the company that builds and supports the platform. Your content management system is a vital organ in your marketing infrastructure.
The reasons for implementing or updating a digital media network vary, but consideration is often given for how it can produce revenue by selling ad space. This has historically been difficult to do effectively in DOOH networks, but recent leaps forward in technology have made out-of-home advertising monetization a realistic possibility for many venues with the right technology.