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Digital signage enables connections between consumers and brands. As technology improves, digital signage has found its way to a variety of locations, from retail stores to amusement parks. Wherever there is an opportunity to inform, help, direct, or engage, there’s a digital signage solution to fit that environment. But do you know what content is best for your digital signage?

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It’s hard to believe that we are celebrating our 17th Anniversary. We’ve come a long way since 2001 to establish ourselves as an industry leader. The evolution of our software and our services has been influenced by our team, our industry, our partners, and most importantly, our clients. We wouldn’t be where we are today without all of you.

Here’s a snapshot of how we’ve evolved to keep us at the digital forefront.

We live in an increasingly mobile and active culture, a culture that prefers urban settings. According to Census data, 63% of all U.S. residents live in incorporated areas or cities. These shifts mean many see advertising out of the home more than inside it. As lifestyles change and accessibility becomes greater, Digital Out-of-Home (DOOH) is growing and evolving in pace.

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Having the right content for digital screens is key to reaching consumers—but it has to be created and deployed with a rigorous plan in mind to meet your brand’s goals on time and within budget. The first thing to understand about content for digital screens is there are three main types: standard, dynamic and interactive.

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Today, digital signage is everywhere. It has transformed not only the retail industry, but is also making a massive impact in other sectors as well, including financial services, education, healthcare, hospitality, and transportation. Watch this video to learn how Reflect’s content management system, ReflectView, has been evolving since 2001

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As digital out-of-home (DOOH) networks have become more widespread and powerful, the tech driving them has evolved in significant ways. One of the most important things to get right when your business implements a DOOH network is the CMS—content management system. Why? Because a highly capable CMS will allow you to manage experiential media experiences that wow your customers in completely new ways!
Reflect wins an Elevate award at ICX

The Interactive Customer Experience (ICX) Summit is the leading annual conference expo devoted to showcasing the innovative ways technology can be used to create transcendent customer experiences.

Reflect was thrilled to win an Elevate Award for Best ICX Deployment: Retail for Polaris: The Retail Experience. The Awards ceremony and dinner party were held in conjunction with the ICX Summit.

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We all know technology inside of retail is progressing at light speed, but what about our content? The truth is that digital content is also evolving. It’s getting smarter, adapting based on shopper makeup and behavior. Let’s review trends in dynamic content and how BIG BROTHER is helping us improve the customer experience. 

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