Content for digital networks can mean different things to different people, but a high-quality CMS can handle a wide range of content types, and a quality CMS provider will help you design and build a strategy for how to best create and present content for maximum return.
Let’s talk about the importance of scalability and reliability. Anyone with a laptop, a screen, and PowerPoint can put content on a screen. It is simple enough, and you can even replicate it to a few screens. When you need to do it on 10, 100, 1000, and more, it becomes increasingly more difficult.
Where does your CMS live? There is much buzz about taking things into the cloud, but what does that mean for digital CMS platforms? Early CMS platforms were designed to be packages installed and managed onsite by local IT organizations. Some content management systems have been designed without installed software running on servers, resulting in scope limitations.
At the heart of any out-of-home network is a purpose for it to exist, and content for it present. As digital out-of-home, also known as DOOH, networks have become more widespread, powerful, and capable, the tech behind driving and controlling them has evolved considerably. In this blog series, we will discuss keys to deploying an optimal DOOH network.
There has been a noticeable consumer push for better digital integration from retailers. As a result, smart brands have stopped ignoring the web and mobile devices and have embraced them. One of the fastest growing and most flexible hardware solutions to emerge from this trend is digital kiosks.
At long last, it’s time to install that show-stopping video wall you’ve been planning. You want it to be bright, flexible, energy-efficient, and cutting-edge—something truly unique and exciting!
But which kind of display should you use?
Captivating digital media tells a great story. And a great story builds more than your brand. It also builds sales, profits, and relationships - ones that lead to future sales.
Lee Summers, CEO of Reflect Systems and Reflect Media was quoted in an article on the ICX Assosciation website on "The showroom store and customer experiences".
Due to its positive impact on experience, digital wayfinding is now pervasive across a number of verticals: travel, healthcare, recreation, education, and retail. For a business considering a wayfinding program, it can be a bit of a struggle deciding between place-based digital wayfinding signs (like physical kiosks), mobile wayfinding, or some combination of both.