Reflect at Digital Sign Expo

Your customers see brand messages all the time and all over the place. In print. On broadcast. And now, more than ever, they've become digital consumers. Digital done right delivers brand benefits, in-depth information, and previously unimaginable interactivity.  Talk with Reflect and bring your digital strategy to life.

The world of retailing just keeps getting more exciting as the landscape continues to radically shift and morph with new business models and approaches in the age of the Connected Customer. Traditional retailers have been honing their digital chops with omnichannel strategies. But we’re also seeing other brands that are not traditional retailers now expanding with efforts to get closer to the consumer with a “physical” retail presence.

Cedar Fair Entertainment Company video wall by Reflect Systems

Cedar Fair Entertainment Company, one of the largest amusement-resort operators in the world, is using digital engagement to thrill park goers and improve overall guest experiences.  Operating 11 amusement parks, three outdoor water parks, one indoor water park, and five hotels, Cedar Fair continuously strives to provide guests with an unmatched experience.  In fact, Cedar Fair’s Cedar Point Amusement Park in Ohio is consistently voted “Best Amusement Park in the World” in Amusement Today polls.

Reflect Systems volunteering  at The Warren Center’s Spring Fling

Local Non-Profit Organization Helping Children with Developmental Differences

Reflect is committed to giving back to the community.  We recently had the opportunity to volunteer at The Warren Center’s Spring Fling.  Reflect was on hand in both locations, Richardson and Garland, to help the kids with various arts and crafts.  The Spring Fling Family Fun Day provides an opportunity for the kids to interact with each other and for their families to network for support.

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Are you attending the Digital Signage Expo February 11-13 in Las Vegas?

 

We are!  Look for us here:

Educational Seminar S8 – Articulating the Objective and Realizing Tangible ROI

Enhance the Brand Image graphic

Every customer who walks into a brick-and-mortal retail location offers a prime opportunity for a retailer to drive sales and bolster brand image. But while static promotions and out-of-store media can lure some consumers, digital signage and interactive display applications can raise the bar. That’s because these innovative tools are capable of creating an in-store shopping experience that communicates a brand’s story, increases revenue and strengthens customer relations.

In-Store Offers

Consumers are bombarded by promotional offers promising everything from deep discounts to loyalty points. But static promotional signage can easily blend with the competition’s, failing to grab customers’ attention and drive sales. Digital signage and interactive displays, on the other hand, are dynamic platforms for attracting eyeballs and influencing purchasing behavior.

James Avery

James Avery Jewelry, a family owned company, offers finely crafted jewelry designs for men and women.  The company’s mission is to “celebrate life through the beauty of design”. Since 1954, James Avery has done just that, designing timeless jewelry pieces for special occasions and every day wear that have universal appeal and reflect the things that are important in life.  To increase awareness of the quality of their jewelry and the level of craftsmanship that goes into each piece, James Avery included in-store digital media into their new store design project.

Not surprisingly, many sales associates feel outwitted by today’s savvy shoppers.  Recent research from Google spotlights this trend:     8 in 10 smartphone shoppers use mobile in-store to help with shopping, according to the April 2013 report, titled: Mobile In-Store Research: How in-store shoppers are using mobile devices.

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