We recently returned from the Digital Signage Expo in Las Vegas where we showcased the latest in Reflect’s digital signage and interactive applications.
Las Vegas Convention Center - Feb 26-28
Reflect just got back from New York City where we had the chance to catch up with long-time clients and friends as well as the chance to make many new connections at the NRF Show! If you missed us, or were unable to attend, we were showcasing our latest digital media solutions with our premier partners, Intel, Seneca and HP.
Omni-channel retailing has changed the way consumer facing companies approach their customers, forcing them to extend their marketing and communications to multiple channels while maintaining a consistent brand and approach. Creating this seamless consumer experience across all channels, mobile devices, internet, television, catalog and brick-and-mortar is vital. Consumers today are digitally savvy, they want to be treated well and provided with top-notch service, and they expect technology to be used to add value and assist them. At Reflect, we are helping our clients achieve this seaml
The discipline of shopper marketing was designed to activate purchases on site. It has quickly become the focal point for consumer facing companies trying to answer the question, “How do we break through the clutter and really connect with our customers?” Today, consumers are overwhelmed! With the constant noise they receive from print and broadcast advertising, e-commerce websites, social media and mobile devices, how can you break through and actually get their attention?
Communicating with and engaging customers has always been a top priority for consumer-facing organizations, but today, with ever-increasing numbers of digital-savvy consumers, marketing and customer service have taken on new forms and digital strategies have become even more influential as a competitive differentiator, setting some companies apart from others. Today, multi-channel strategies are increasingly focused on e-commerce, mobile apps, and social media.
Creating effective content for digital signage displays presents unique challenges, as well as great opportunities for engagement, entertainment and motivation. As with any content creation, telling a story and creating a connection with the consumer require a thoughtful approach and a clear understanding of what works best for the medium.
Feeding the Beast: In Motion
Create a shorthand language with icons to help guide the viewer with specific visual themes. Depending on the type of display purpose, these can fall into a number of categories. They can be seasonal, departmental, contextual or emotional. Animate icons in specific ways to enhance network continuity. Icons need to be consistent. For example, all icons may relate to a specific look and feel. They may be bold or soft, or bright or pastel, in nature.
Feeding the Beast – Color Usage
Identify the brand colors of the company, product, etc. Colors are usually designed to work well together and live in harmony within compositions.