Create a Call to Action
Consider the Environment
The physical environment of the venue can have a big impact on content design considerations. Knowing where the digital display will be located will help to keep the content looking seamless to the environment. An issue many companies have with digital signage is how it fits into their environmental design. As a content designer, it is your goal to seamlessly relate the content to where it is placed at the location. If possible, survey the location.
Define the Objective
Return on investment (ROI) is extremely important in digital signage deployments, but as a content designer, return on objective (ROO) is just as important, and may have a greater impact on the consumer experience. By delivering the best consumer experiences and brand messaging, you will leave an impression on each consumer, either negative or positive. This impression is directly impacted by the content created and will impact the ROO and ultimately the business.
Understand the Purpose
Digital signage is increasingly used as a form of out-of-home advertising in which video content, advertisements and real-time messages are displayed on screens with a goal of delivering targeted messages to specific locations at specific times. The market has proven digital signage as more beneficial than static signage because content can be updated frequently, saving the cost of printing and capturing more attention. Digital signage also has the ability to be interactive using touch screens, gestures and mobile device integration.
RetailWire is the retailing industry's premier online discussion forum. Each business morning, RetailWire editors pick news topics worthy of commentary by its "BrainTrust" panel of industry experts, and the general RetailWire membership. The results are virtual round tables of industry opinion and advice covering key dynamics and issues affecting the retailing industry. Matt Schmitt, Reflect’s President and Chief Experience Officer was recently asked to join the BrainTrust Panel.
Reflect worked with Verizon Wireless and their preferred hardware and integration partners to plan, test and deploy in-store marketing displays and self-service kiosk systems that enabled reliable content management and delivery. With the open architecture of ReflectView, Verizon Wireless is able to integrate with internal business systems and use enterprise-standard deployment and support processes.
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Michael Moore from Reflect talks with Joseph Grove, Executive Editor for NetWorld Alliance, from Reflect’s booth at CETW in New York about platforms that can help retailers and others manage interactive devices that are equal parts digital sign and kiosk to engage customers in the store. Michael also discusses what makes Reflect stand out in the market including scalability and Reflect’s focus on TouchPoint solutions adding an element of interactivity providing a platform for customers to move beyond tradition digital signage applications.
Here at Reflect, we realize that not every digital signage project is the same. Reflect is dedicated to providing flexible solutions which meet a customer’s needs, not by dusting off an ancient piece of hardware sitting on a warehouse shelf, but by merging customizable digital shopper marketing solutions built on a solid core software platform with multiple hardware options specifically tailored to their area of use within a retail environment.