Retail TouchPoints published an article on Anonymous Video Analytics. I wanted to touch on the "state of the union" related to the visions of the future imagined in the movie "Minority Report". With advances in anonymous video analytics and hands-free gesture-based interfaces, it seems like things that were once far fetched are becoming common-place. As author William Gibson said, "The future is already here. It's just not very evenly distributed".
Matt Schmitt of Reflect and Carrie Chitsey of 3 Seventy discuss the ways mobile messaging and in-store media can work to provide better customer engagement through the use of complimentary technologies and effective media content.
The age of the connected shopper is here. Gone are the days of clipping coupons from the Sunday paper, scanning for sales in the buyer’s guide and writing letters to customer service.
Bill Yackey interviews Matt Schmitt, CEO of Reflect Systems. The two discussed the origins of Reflect, experience gained in the digital signage market, and trends going forward.
Read the full article at Digital Signage Today.
In an article in the Wall Street Journal titled "A High Tech Edge On Black Friday", there is much said about consumers using smartphone apps to get offers and hunt for the best deals available.
A mobile app called ShopKick has signed up some of the largest American retailers, including Target, Best Buy, and Macy's, for its loyalty program, which gives users points just for walking into stores. Those points can be converted into rewards such as gift cards
Matt Schmitt, Co-founder and Chief Executive Officer of Reflect Systems, says alignment of social media, mobile and in-store digital media is the first step to building a successful strategy. "Everyone must be on board and agree that they need a digital marketing strategy. They will also need to secure buy-in from their vendors who are concerned about shelf space, competition from private labels, etc."
Read the full article at Fast Company.
Digital Signage…In-Store Digital Media…Digital-out-of-Home (DooH)…
Confused yet? The identity crisis among vendors, industry associations, and (most importantly) end-user customers, has caused a great deal of hand wringing and continues to be a nuisance.
In 2009, many of the proverbial wagons circled around the term Digital-out-of-Home as a catch-all term for much of the market usage of digital display applications in “public venues”. This still leads to much confusion, especially when we look at the differences between advertising and merchandising applications.
There has been plenty of commentary on the blurring of the lines between digital signage and kiosks.
When does a digital sign become a kiosk – when it has a touch screen?
How does an adding an interactive element help to achieve desired business results?
What is the right device for interacting with out-of-home digital displays? Touch screens? Mobile phones?
These are not easy questions to answer because it depends on the environment.
Not all platforms are created equal.
It’s that time again! I present to you Reflect’s Top 10 Digital Signage predictions for 2010. We’ll release a new prediction every day for the next two weeks. Be sure to comment on the blog posts with your opinions.
Prediction 1 – In-Store Digital Media’s “Elephant In The Room” Gets Attention
In the industry, there’s plenty of talk about enhancing the customer experience at retail and how digital applications can help. But there’s a huge elephant in the room that rarely gets its due: sales results.