We recently returned from Las Vegas where we exhibited at DSE where one of our latest ReflectView solutions, Audience TouchPoint, created quite the buzz in our booth! The show had a record breaking year, with 195 exhibiting companies, and the highest conference registration to date.

If we saw you at the show, thanks for stopping by! If you missed us, we were busy talking about the latest enhancements to the ReflectView Software suite including everything from digital signage to interactive shopping applications to mobile messaging and in-store music.

Retail TouchPoints published an article on Anonymous Video Analytics.  I wanted to touch on the "state of the union" related to the visions of the future imagined in the movie "Minority Report".  With advances in anonymous video analytics and hands-free gesture-based interfaces, it seems like things that were once far fetched are becoming common-place.  As author William Gibson said, "The future is already here.  It's just not very evenly distributed".

Matt Schmitt of Reflect and Carrie Chitsey of 3 Seventy discuss the ways mobile messaging and in-store media can work to provide better customer engagement through the use of complimentary technologies and effective media content.

The age of the connected shopper is here. Gone are the days of clipping coupons from the Sunday paper, scanning for sales in the buyer’s guide and writing letters to customer service.

In an article in the Wall Street Journal titled "A High Tech Edge On Black Friday", there is much said about consumers using smartphone apps to get offers and hunt for the best deals available.

A mobile app called ShopKick has signed up some of the largest American retailers, including Target, Best Buy, and Macy's, for its loyalty program, which gives users points just for walking into stores. Those points can be converted into rewards such as gift cards

Matt Schmitt, Co-founder and Chief Executive Officer of Reflect Systems, says alignment of social media, mobile and in-store digital media is the first step to building a successful strategy. "Everyone must be on board and agree that they need a digital marketing strategy. They will also need to secure buy-in from their vendors who are concerned about shelf space, competition from private labels, etc."

Read the full article at Fast Company.

Digital Signage…In-Store Digital Media…Digital-out-of-Home (DooH)…

Confused yet?  The identity crisis among vendors, industry associations, and (most importantly) end-user customers, has caused a great deal of hand wringing and continues to be a nuisance.

In 2009, many of the proverbial wagons circled around the term Digital-out-of-Home as a catch-all term for much of the market usage of digital display applications in “public venues”.  This still leads to much confusion, especially when we look at the differences between advertising and merchandising applications.

There has been plenty of commentary on the blurring of the lines between digital signage and kiosks.

When does a digital sign become a kiosk – when it has a touch screen?

How does an adding an interactive element help to achieve desired business results?

What is the right device for interacting with out-of-home digital displays? Touch screens? Mobile phones?

These are not easy questions to answer because it depends on the environment.

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