This week retailers, designers, integrators and agencies converged at GlobalShop in Las Vegas.
Join us March 28-30, 2011 at the Sands Expo and Convention Center in Las Vegas.
GlobalShop is your connection to the retail industry’s leaders and innovators all under one roof providing you with the newest products and business opportunities to make your brand successful. Through the latest trends and technologies, education and networking you’ll discover real-world practical solutions to enhance the retail experience and connect with the changing shopper.
Retail TouchPoints published an article on Anonymous Video Analytics. I wanted to touch on the "state of the union" related to the visions of the future imagined in the movie "Minority Report". With advances in anonymous video analytics and hands-free gesture-based interfaces, it seems like things that were once far fetched are becoming common-place. As author William Gibson said, "The future is already here. It's just not very evenly distributed".
Matt Schmitt of Reflect and Carrie Chitsey of 3 Seventy discuss the ways mobile messaging and in-store media can work to provide better customer engagement through the use of complimentary technologies and effective media content.
The age of the connected shopper is here. Gone are the days of clipping coupons from the Sunday paper, scanning for sales in the buyer’s guide and writing letters to customer service.
Bill Yackey interviews Matt Schmitt, CEO of Reflect Systems. The two discussed the origins of Reflect, experience gained in the digital signage market, and trends going forward.
Read the full article at Digital Signage Today.
In an article in the Wall Street Journal titled "A High Tech Edge On Black Friday", there is much said about consumers using smartphone apps to get offers and hunt for the best deals available.
A mobile app called ShopKick has signed up some of the largest American retailers, including Target, Best Buy, and Macy's, for its loyalty program, which gives users points just for walking into stores. Those points can be converted into rewards such as gift cards
Interesting article at Brandweek about the Best Buy On network and doing upfront media sales for the in-store digital network. The writer (and the analyst quoted) point out the Best Buy seems to be blazing their own path with a unique approach and goals for their media efforts, not just in-store but also across channels from online to mobile. Best Buy is focusing on a connected experience and taking advantage of the fact that their customers are all about leveraging digital technologies and media to stay informed and aware.
While there has been much written about “Augmented Reality” as it relates to use in mobile phone technologies (see some examples here), it’s clear that there will be some significant applications in digital signage as well, with many possibilities at retail.
In the video below, we can see an augmented reality at retail application implemented by Lego Stores. In a word – Wow!